Local Search Marketing
Local businesses are looking for products and services right now on
the Internet. They will not know your company even exists unless you
have put forth a strong local search strategy to help them find you.
People have turned away from traditional sources like the yellow pages or local
mailings, and instead are trusting local sites to help them find the best companies to work
with. Placing your company in front of these potential clients is key to success for any business
right now.
We help put you in front of these clients with a broad
based local optimization strategy.
Our Strategy Includes:
- Organic Search Optimization – this is what gets your site to the top of the search results. It will get you the bulk of your local web traffic and it’s where we excel.
- Map Search Optimization – Google Maps is become an important traffic source for local business and ranking well there takes a different set of techniques. We are great at that too.
- Targeting – Checking to see if you are targeting your customers correctly with your geo targeted search marketing campaigns.
What exactly we do?
- Local Business Listing in the search engine Local Business Centers – Registration of your local business listing information in Google Places + Yahoo/ Bing where available
- Important: Registration using proper categories, your keywords, and completion of all details. (No spam techniques)
- Html and XML Site-Map Creation – Publishing and submission to Search engines
- Geo-sitemap creation – Creation and submission to Search engines
- Further on-page optimization for local search Includes full address and contact information on your contact page in hcard format, plus changes to each page of your website with address and phone number.
- Off Page Optimization – Listings and links (using your keywords) from local major data providers relevant to your niche and city. – Reviews (if you have available), photos, and links to 30+ local reference sites and relevant directories.
- Two SEO Video’s – creation and marketing – Effective search engine optimized video Using proper tags and your keywords – focused on providing increased visibility for your company on the second biggest search engine – YouTube; as well as placement and links from 10 other video sites.
- Documentation on how to take full advantage – Reviews (pdf + video) – How to ask for and get your customers to complete reviews
